London Mayoral
Ambitions

Policy idea

Strengthen London’s position as a leading international centre for enterprise, investment, innovation, and wealth creation.

Explore policies that attract international businesses, foreign direct investment, family offices, startup capital, financial services, and emerging industries.

Consider how London’s global commercial strengths can generate wider economic opportunities for SMEs, entrepreneurs, workers, and communities.

Core principle: Wealth creation enables economic opportunity and prosperity.

Policy idea

Explore a more coordinated approach to London’s international commercial relationships through Global Economic Corridors.

Develop relationships connecting London businesses with international markets, investors, trade organisations, and economic development institutions.

Consider how international partnerships could support exports, inward investment, business expansion, and London’s global commercial competitiveness.

Core principle: International relationships should translate into commercial opportunities.

Policy idea

Explore policies that strengthen London’s independent businesses, startups, sole traders, and high streets.

Consider business-rate reform, incentives for entrepreneurship, support for independent retailers, and measures addressing the competitive pressures facing traditional high-street businesses.

Examine opportunities to support young entrepreneurs and people from disadvantaged backgrounds.

Core principle: Strong local businesses contribute to stronger communities.

Policy idea

Explore a London-wide visitor cashback and loyalty programme designed to encourage domestic and international visitors to spend with participating London businesses.

Rather than viewing visitors solely as a potential source of additional taxation, consider how a rewards-based approach could encourage tourism, repeat visits, hospitality spending, retail activity, and cultural participation.

Potential mechanisms include digital cashback, linked payment cards, prepaid visitor cards, and redeemable London loyalty points.

The concept could involve participating businesses, financial institutions, hospitality operators, cultural venues, and other commercial partners.

Core principle: Reward visitors for contributing to London’s economy.

Policy idea

Explore practical measures to strengthen London’s commercial, cultural, educational, and tourism relationships with European cities.

Consider opportunities for easier short-term travel, youth exchanges, business visits, and international commercial cooperation.

Core principle: Strong international relationships benefit businesses and communities.

Policy idea

Explore how digital transformation, artificial intelligence, improved procurement, and stronger governance could enhance public-sector efficiency.

Consider approaches that reduce unnecessary bureaucracy, improve service delivery, strengthen accountability, and direct resources towards measurable public outcomes.

Core principle: Smarter governance, not bigger government.

Policy idea

Explore opportunities to improve London’s public transport through technology, operational efficiency, infrastructure investment, and better coordination.

Consider measures supporting reliable services, accessibility, environmental performance, and the protection of essential transport connections.

Core principle: Public transport should support economic activity and everyday life.

Policy idea

Explore technology-led approaches to improving London’s air quality and environmental performance.

Consider how cleaner transport, technological innovation, infrastructure improvements, and economic incentives could complement or provide alternatives to existing charging-based approaches.

Core principle: Environmental improvement and economic prosperity should advance together.

Policy idea

Explore approaches to strengthening community policing, police visibility, public confidence, and technology-supported crime prevention.

Consider improved police training, data-informed deployment, neighbourhood engagement, and practical measures supporting personal safety.

Core principle: Safe communities are essential to prosperity.

Policy idea

Explore ways to accelerate appropriate housing development, particularly on brownfield land.

Consider more efficient planning processes, mixed-income developments, public-private partnerships, and neighbourhood designs that balance housing supply with community identity.

Core principle: Effective planning should enable homes and thriving communities.

Policy idea

Explore innovative financing arrangements that could help middle-income Londoners overcome barriers to first-time homeownership.

Consider deposit-support mechanisms, partnerships with financial institutions, and new approaches to affordable housing provision.

Core principle: Working households should have meaningful opportunities for homeownership.

Policy idea

Explore approaches to increasing the supply and quality of affordable and council housing.

Consider sustainable construction, attractive neighbourhood design, mixed communities, and housing options that support long-term security and dignity.

Core principle: Affordable housing should also be good-quality housing.

Policy idea

Explore community-based models that bring older residents and young families together.

Consider opportunities for intergenerational childcare, mentoring, social participation, and support networks that address isolation whilst helping families balance employment and caring responsibilities.

Core principle: Strong communities connect generations.

Policy idea

Explore initiatives that encourage meaningful interaction between London’s diverse communities.

Consider cross-cultural, interfaith, educational, and community activities that strengthen shared civic identity, mutual understanding, and participation in public life.

Core principle: Diversity and shared belonging can reinforce one another.